A company spends ₹4,00,000 on an advertising campaign, resulting in additional sales revenue of ₹10,00,000.
The Advertising Return on Investment (ROI) is:
Correct Answer:
✅ C. 150%
Detailed Solution:
Formula:
Advertising ROI = Additional Revenue−Advertising CostAdvertising Cost×100\frac{\text{Additional Revenue} - \text{Advertising Cost}}{\text{Advertising Cost}} \times 100Advertising CostAdditional Revenue−Advertising Cost×100
= ₹10,00,000−₹4,00,000₹4,00,000×100\frac{₹10,00,000 - ₹4,00,000}{₹4,00,000} \times 100₹4,00,000₹10,00,000−₹4,00,000×100
= ₹6,00,000₹4,00,000×100\frac{₹6,00,000}{₹4,00,000} \times 100₹4,00,000₹6,00,000×100
= 150%
A positive ROI indicates that the campaign generated returns exceeding its cost.